Presentation Title
Industry partnership in advertising courses
Abstract
This presentation reviews progress to date on developing an industry partnership within the advertising major of the Bachelor of Communications and Media. The program aims to prepare students for careers in communications. To achieve this, it is necessary to establish close links with industry2. Phase 1 was to identify and attract a potential long-term industry partner who is willing to be involved. An email outlining details of the proposed partnership was sent to five ex-students who work in the industry and one responded positively. Phase 2 (which has just been completed) was to trial the relationship through three courses. Initial findings based on a review meeting with the partner agency principals, reveal satisfaction with their involvement and an ongoing desire to continue the partnership. Analysis of the data, using a participant observer approach, revealed that there were five themes that show the value of this partnership for students including: exposure to industry practice, and the chance to build up a portfolio of work to demonstrate their suitability for potential employers. These are considered as extremely valuable for communications graduates1.
References
1Clark, G.L., & Kaminski, P. (1986). Bringing reality into the classroom: the team approach to a client-financed marketing research project, Journal of Education for Business, 62.
2Schaffer, A.R. (2001). Student reactions to industry involvement in case delivery. Industry & Higher Education.
Theme
Developing purposeful partnerships
Presenter Bio
Dr Philip Dennett is a senior lecturer and discipline co-ordinator in Advertising at The University of Notre Dame Australia (Sydney). He has a broad business experience at senior executive level in advertising, publishing and marketing. In addition to teaching, Philip runs a successful consulting business specialising in business communications and bid and tender management. Philip is the Editor of the Journal of Organisational Creativity.
Presentation Type
Presentation
Location
Zoom session commences 10am AWST/12 noon AEST
Start Date
21-9-2022 11:44 AM
End Date
21-9-2022 11:51 AM
Industry partnership in advertising courses
Zoom session commences 10am AWST/12 noon AEST
This presentation reviews progress to date on developing an industry partnership within the advertising major of the Bachelor of Communications and Media. The program aims to prepare students for careers in communications. To achieve this, it is necessary to establish close links with industry2. Phase 1 was to identify and attract a potential long-term industry partner who is willing to be involved. An email outlining details of the proposed partnership was sent to five ex-students who work in the industry and one responded positively. Phase 2 (which has just been completed) was to trial the relationship through three courses. Initial findings based on a review meeting with the partner agency principals, reveal satisfaction with their involvement and an ongoing desire to continue the partnership. Analysis of the data, using a participant observer approach, revealed that there were five themes that show the value of this partnership for students including: exposure to industry practice, and the chance to build up a portfolio of work to demonstrate their suitability for potential employers. These are considered as extremely valuable for communications graduates1.
References
1Clark, G.L., & Kaminski, P. (1986). Bringing reality into the classroom: the team approach to a client-financed marketing research project, Journal of Education for Business, 62.
2Schaffer, A.R. (2001). Student reactions to industry involvement in case delivery. Industry & Higher Education.