The name Ordinary Time for this season gives the impression - in the normal use of the English language - that it is nothing special and therefore doesn't matter. It counts - literally in order - therefore it does matter.
Pastoral Liturgy is published by the University of Notre Dame Australia, School of Philosophy and Theology, Fremantle.
Hardiman, R. (2003). Ordinary Time in the Roman Missal: How ordinary is Ordinary? Pastoral Liturgy, 33(4-5), 18-19.