ERA Business Book Chapters Copyright (c) 2013 University of Notre Dame Australia All rights reserved. http://researchonline.nd.edu.au/era_bus_chapters Recent documents in ERA Business Book Chapters en-us Sat, 26 Jan 2013 23:32:46 PST 3600 Deforestation in the Philippines: An economic assessment of government policy responses using a CGE model http://researchonline.nd.edu.au/era_bus_chapters/2 http://researchonline.nd.edu.au/era_bus_chapters/2 Tue, 04 May 2010 22:00:40 PDT In the case of a land constraint economy such as the Philippines, the efficient allocation of land to its various uses is essential. This constraint is further intensified by the growing population and increased demand for commercial land. The process of land classification is only the first step in managing land resources. A computable general equilibrium (CGE) model based on ORANI, a multi-sectoral model belonging to the Johansen class of CGE models was employed to ascertain the economy-wide effects of the reduction in forestry production due to conservation efforts. The study evaluated some of the forestry policies recommended by the Philippine Master Plan for Forestry Development (1991-2015). In theory, the policies formulated would be viable and effective. The problem lies in the implementation especially of reforestation activities, which is the core of the Master Plan. The Philippine forests require intensive regeneration programs to revive the domestic logging industry and conservation programs to protect sensitive areas as well as the establishment of tree plantations. The study evaluated four policies from the Master Plan, namely the implementation of selective logging, imposition of stumpage tax on the forestry sector, lowering of forestry discount rates and the establishment of set-aside areas. The study found that moving into a selective logging regime and the establishment of set-aside areas would achieve forest conservation with little reduction in economic growth.

]]> Luz C. Stenberg et al. The Power of Positive Spin http://researchonline.nd.edu.au/era_bus_chapters/1 http://researchonline.nd.edu.au/era_bus_chapters/1 Tue, 27 Apr 2010 19:39:04 PDT Australians are recognised as the best storytellers in the world, yet they fail to turn this strength into loyal, profitable customers.

There is a new breed of manager, however, who realises that many leadership functions, including those of influence and persuasion, involve a degree of 'spin'. This may involve putting a positive spin on things to minimise negative perceptions about a product, service or organisation.

This chapter introduces aspiring leaders to the new concept of integrity marketing. This marketing style is based on the premise that, in today's crowded, noisy and brand saturated marketplace, managers and leaders need to look at new ways of influencing key stakeholders.

The chapter also introduces the brand trajectory model, which is a framework for creating high-level trust with prospects, customers and clients. this model makes it clear that, if leaders/managers are to attract, win and retain profitable customers, they must be better at managing the message. In this way they can build credibility, authenticity and value in their corporate or personal brands.

Traditional communications thinking is often based on expensive and ineffective advertising strategies designed to reach consumers. This new approach is based on the leader's role in aligning the values of an organisation with those of its staff and customers. Central to this concept is the ability to generate positive spin to create momentum, leverage and torque.

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