Heaney, J., & Gleeson, D. (2008). Corporate Social Responsbility in Business Courses: How Can Generation Y Learn?. Academy of World Business, Marketing & Management Development Conference.
This paper deals with the teaching of Corporate Social Responsibility (CSR) in Business courses to Generation Y Business students in Australian universities. Generation Y students embody particular characteristics that may seem paradoxical, such as placing an increased emphasis on an improved materialistic lifestyle alongside green marketing or climate change issues. Generation Ys also highly value a balanced work-leisure environment but are comfortable with living on high levels of debt and expenses. The question then emerges: what is the most effective method of educating Generation Y Business students about CSR? A three-fold approach is proposed: a foundation of life-long learning about the theory and principles of how one goes about making intrinsic decisions in life and business, incorporating concepts of CSR into Business units, and then applying these concepts in Business Internships.
Published in Full, business ethics