Document Type
Conference Paper
Publication Date
2008
Abstract
This paper outlines a model developed in a partnership between a university business school and a state government education department. The model is based on an environment of experiential learning within a marketing research unit for university students and provides market information for primary and secondary school principals to facilitate the development of their school marketing plans. The paper also discusses the development of expertise in the researching of local educational needs, by a community’s education sector, with a view to establishing long term, mutually beneficial relationships.
Recommended Citation
Ryan, M. M., & Marchioro, G. (2008). A model for experiential learning and community engagement in marketing research. Paper presented at the International Association for Scientific Knowledge (IASK) – Teaching & Learning Conference. Portugal, 26-28 May.
Comments
Further information about this conference may be accessed here