Document Type

Conference Paper

Publication Date



This paper outlines a model developed in a partnership between a university business school and a state government education department. The model is based on an environment of experiential learning within a marketing research unit for university students and provides market information for primary and secondary school principals to facilitate the development of their school marketing plans. The paper also discusses the development of expertise in the researching of local educational needs, by a community’s education sector, with a view to establishing long term, mutually beneficial relationships.


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