This chapter is concerned with the internal phenomenon. One model that can be invoked to explain this internal phenomenon is the classical process whereby evidence is patiently accumulated until the weight of the argument favours one side or another. Alternatively, Stigler's 'model' of the sociology of economic knowledge construction and destruction can be used to examine the internal opinion-changing process in the "transition from the overwhelming defeat of Barry Goldwater in 1964 to the overwhelming victory of Ronald Reagan in 1980 - two men with essentially the same programme and the same message" (Friedman and Friedman 1982, viii).
Leeson, R. (2000). The Chicago counter-revolution and the sociology of economic knowledge. In R. Leeson (Ed). The eclipse of Keynesianism: The political economy of the Chicago counter revolution. New York, NY: Palgrave Macmillan.